The Solidarity Institute of Life, a ministry of The Christian Solidarity Movement, hosts 5–6 cycles of their School of Relationships every year and needed social posts to promote each cycle.

The challenge: create a different design for each cycle, even though they all share the same format and details, apart from the dates.

Our approach was to focus on and feature the target audience in each design as clearly as possible, while maintaining consistent design elements such as fonts.

It worked for us and, more importantly, for them, resulting in repeated requests for new designs.

Copywriting and Graphic Design-Kendon Preddie