Family Tree Medical wanted a fresh look for their brand. After previously having two logos, they asked us to create something new. They had a few requests that guided our approach. The logo should:

• represent the clinic’s focus on family medicine and caring for every family member

• symbolise family and wellness

• grow with the business

• look attractive, professional and modern

To create the new design, we took a microscope to the word ‘family’—not just because the business’s name is Family Tree Medical, but because we wanted to illustrate that family means more than just a name to this brand. Family is where people are planted, and the best place to flourish.

The result: a logo that represents and illustrates a family that’s connected and flourishing.

Creative Direction-Kendon Preddie

Graphic Design-Shane Chowtee and Kendon Preddie