When it came to designing their logo, Le Métier Consulting knew what they wanted; they just needed help to bring clarity to their ideas and execute the design. Among the things specified when we initially discussed this logo was that it had to feel professional, classy and bespoke, without coming across as elitist. The logo also needed to represent what Le Métier is all about: business transformation. For that reason, we were asked to incorporate a butterfly into the design, along with cursive elements.

The challenge was to include all of these specifics without making the logo look confusing or overdone. In the end, we were able to create a logo that illustrated what they had in mind and one they can feel proud to call their own.

Creative Direction-Kendon Preddie

Graphic Design-Shane Chowtee and Kendon Preddie