How do you introduce a new calling and messaging app to a region dominated by well‑known giants? You focus on the mission: closing the digital divide in Trinidad and Tobago by giving everyone the opportunity to access the internet.

We didn’t try to copy the giants. Instead, we highlighted the mission, spoke about the benefits, and explained how it works in short, simple steps for the people it would matter to most.

This approach led us to a line that would anchor all the content we wrote for the site and be used by the brand in several promotions and advertisements:

“Now, it pays to chat!"

Website Screenshot 

Website Screenshot 

Website Screenshot 

Web Design and Development-C7 Caribbean

Sitemap and Copywriting-Kendon Preddie