Island Roofing and Hardware Solutions started as just Island Roofing. As the brand grew, they also began supplying a wider range of hardware. Known for providing quality roofing, they wanted their website to show that they offer quality hardware products as well, and that everything can be purchased online.

As a manufacturer, wholesaler and retailer, they needed their e‑commerce site to speak to homeowners, hardware owners and managers, and contractors.

We changed the narrative. Island Roofing should not only be synonymous with roofing but with quality—quality roofing and hardware. At the same time, we didn’t want to ignore the obvious: prominent in the name was the word “Roofing”.

So we wrote on the site, “We’ve got quality covered”, and then listed the categories of hardware materials Island Roofing supplies. On the website, roofing was still placed at the top, but quality was used as the foundation.

The result: a website that clearly and concisely communicates what the brand supplies and makes it easy for visitors to find what they need.

Website Screenshot 

Website Screenshot 

Website Screenshot 

Website Screenshot 

Web Design and Development-C7 Caribbean

Sitemap and Copywriting-Kendon Preddie